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What do you mean, Independent Platform? Whether you’re an entrepreneur, run a nonprofit, or work for an innovative company the question remains: how is your idea presented? A platform can support the process of exploring your ideas and passions. How are your ideas best conveyed? How is your passion shared? How do you engage and encourage others to join your cause? Think of a platform as process that is agile, flexible and potentially temporary. A platform can pivot and take many of the same components and address a new or revised opportunity.
Independent Platform is built on the planks of Connecting, Planning and Communicating. |
ConnectYou have an idea. How is the idea connected to a market problem or can your idea drive a market change? How is it advanced? What connections are available with other people or organizations which potentially has interest in advancement of the idea? Connection isn’t about what someone can do for your idea, it is about what your idea can do for them. How is your approach better, smarter, or faster? What problem is you idea solving and why should a partner care.
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PlanThe hard work is the planning. Planning is an iterative process. During the planning process the idea becomes refined as the market is better understood, the landscape, product, or process roadmaps developed, team members recruited, and pathways to make your idea a reality explored. The most important opportunity the Planning exercises allow for early intervention to either kill or pivot ideas that have a low probability of success in the current design. Remember, no is the second best answer you can get.
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CommunicateWho are you convincing? Of course, different pitches are tuned for resources we need to succeed: customers, strategic partners, internal resources and investors. The motivations for these different groups can be significantly diverse. The way the idea is communicated to these groups should vary widely. This is where you try to rapidly convey the idea. What problem are you solving, how is it new/better, why you have the team to succeed, who is it going to support the partner’s activities?
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